Delivering Agility, Finding New User Populations
BOSTON, MA, Sep 07, 2010 (MARKETWIRE via COMTEX) — In recent research on the use of Software-as-a-Service (SaaS) business intelligence published by Aberdeen Group, a Harte-Hanks Company, organizations using Software-as-a-Service business intelligence are 50% more likely to have self-service BI users than organizations that use conventional BI deployment approaches. The research, Fast, Affordable, Agile – The Case for SaaS BI, showed that companies using SaaS BI are almost twice as likely as other organizations to have the ability to create dashboards without programming.
“SaaS BI fosters self-service in many ways. It provides increased ability to automate the generation and distribution of reports, drill-down capabilities and the creation of automated alerts,” said David White, senior research analyst, Aberdeen Group. “It’s also clear that Software-as-a-Service is finding favor with new user populations. Smaller organizations that need a step up from the humble spreadsheet and larger organizations that need to provide BI to under served employees are both driving adoption.”
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About Aberdeen Group, a Harte-Hanks Company Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen’s analytical and independent view of the “customer optimization” process of Harte-Hanks (Information – Opportunity – Insight – Engagement – Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.
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SOURCE: Aberdeen Group
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