Alterian acquires Intrepid

Acquisition reinforces Social Media Engagement Solution

 Intrepid LogoIn acquiring Intrepid, we have considerably strengthened our social media engagement solution, and demonstrated our commitment to providing best-in-class packaged solutions as part of a wider integrated marketing strategy   

The escalating demand for SM2 has illustrated the hunger for real-time, first-hand intelligence about brands across the social media landscape.  The acquisition of Intrepid, with its formidable experience in social media analytics and market research, will only serve to enhance our partners’ and customers’ understanding and business value of what is being said, when, where and by whom in this fast-changing universe.

By integrating SM2 and the services Intrepid offers into packaged social media analytics solutions, we have created a way for organizations that don’t have the staff or expertise to manage the social media landscape in house to really understand what is being said about their brand, right now. Enhanced understanding through market research and analysis generates direct understanding and answers to questions, as well as the ability to drive future strategy on a sound, provable ROI basis.

David Eldridge, CEO Alterian comments:

With the explosion of social media, many brands are well aware of the need to harness this exciting new channel as a key and integral part of their marketing mix.  However, a large proportion do not yet have the necessary in-house skills to use social media analytics to best effect.  The addition of Intrepid into the Alterian portfolio gives our partners and customers access to an extremely talented group of people with a deep track record in social media analytics and market research”

Who are Intrepid?

Intrepid is a consulting business with a heavy focus on providing insights using social media data, enabling social media to be integrated as a core element of mainstream marketing.   The company has around 40 staff, offices in Seattle and London, and a rapidly growing social media analytics team in Ho Chi Minh City, Vietnam. Intrepid is a long standing user of Alterian’s social media monitoring and analytics product, Alterian SM2.

For more information, please visit www.alterian.com/intrepid

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About Andy Painter

A passionate Information and Data Architect with experience of the financial services industry, Andy’s background spans pharmaceuticals, publishing, e-commerce, retail banking and insurance, but always with a focus on data. One of Andy’s principle philosophies is that data is a key business asset.
This entry was posted in analytics, Data 2.0, Intelligent Enterprise, Social Media Analysis and tagged , , . Bookmark the permalink.

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