Kickfire Unveils New Data Warehouse Appliance for Demanding Mainstream Applications

The High Performance 3000 Series is the Industry’s Fastest-to-Deploy and Lowest Cost Appliance on the Market Today

Kickfire, Inc. today announced its next-generation data warehouse appliance for powering mainstream data warehouse systems up to 5TB in size. With models starting at just $32,000, the Kickfire appliance incorporates the world’s first parallel-processing SQL chip, a columnar engine, and MySQL. Designed as a true plug-and-play appliance, the system can be up and running in less than a day. The combination of low cost, high performance and ease of use means mainstream organizations can now afford to do demanding data warehouse projects.

The Kickfire 3000 Series appliance delivers increased performance by running queries through the SQL chip and enables quicker deployment with a streamlined Migration Wizard and a faster Loader. The appliance also includes more enterprise-class features such as high-availability, query-while-load, increased capacity and a RAID card for external storage.

In a separate press release today, Kickfire also announced several new customers including Mindspark, a division of IAC (Nasdaq:IAC), and LiveRail, a rising star in the video ad server market.

“The vast majority of data warehouse professionals need affordable high performance data warehousing at the terabyte-scale, especially given recent reductions in budget,” says Bruce Armstrong, CEO of Kickfire. “Other vendors who are focused on petabyte-scale data warehouses force users into expensive and resource intensive technologies. Our breakthrough parallel-processing SQL chip delivers the industry’s best performance per dollar, per watt, per cubic foot. We’re focused on helping the thousands of organizations that would have otherwise deferred projects due to cost.”

“IDC’s market research confirms that two thirds of all data warehouses are in the sub-5 TB size range and that MySQL represents the third most frequently used database for data warehousing,” said Dan Vesset, VP Business Analytics Solutions research, IDC. “Therefore, we expect this Kickfire product to find a receptive audience among many organizations looking to boost their data warehousing and business analytics capabilities while controlling their initial and ongoing costs of such a solution.”

About Kickfire

Kickfire is a next-generation data warehouse appliance that delivers the industry’s best price/performance and the fastest time-to-insight. Based on a breakthrough parallel-processing SQL chip that packs the power of dozens of CPUs into an exceptionally small, low-power form factor, Kickfire delivers a quantum leap in performance efficiency — avoiding the hardware build-out, power, and datacenter space required of today’s data warehouse offerings. The Kickfire Data Warehouse Appliance also includes a columnar engine and runs MySQL Enterprise™. The company is backed by blue-chip venture capital firms Accel Partners, Greylock Partners, The Mayfield Fund and Pinnacle Ventures. For more information, please visit


About Andy Painter

A passionate Information and Data Architect with experience of the financial services industry, Andy’s background spans pharmaceuticals, publishing, e-commerce, retail banking and insurance, but always with a focus on data. One of Andy’s principle philosophies is that data is a key business asset.
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