In the creation of a recent presentation focused on explaining what information management is about and how it’s vital that any organisation adopts the underlying principle – “that information and data are key assets”, I wanted to show which companies in my opinion were making full use, (or not!), of their information and data assets to dramatically effect the bottom line.
My initial thoughts led me to think about how well Tesco here in the UK, maximises it’s massive store of customer data to great effect via its Clubcard. If you compare the share price of Tesco V’s one of it’s competitors, Sainsburys, (see Google share price chart). I’m sure you can start to see the dramatic effect the intelligenet use of all that information and data has had. Tesco is a market leader.
My question is which other companies have either used data intelligently or not and how has that effected their bottom line and survival? I’m sure, now more than ever, companies should seek to exploit the mass of information and data they have been building up during the boom years. The question of a company surviving and growing in these interesting economic times, may come down to utilization of that information and data intelligently.
My aim for this blog is to provide a resource for others as I build on the 15+ years I have spent helping companies maximise that key asset – information and data. I hope you can join me on this journey and add your thoughts and references to build on this body of Information Management knowledge.